The product attributes you need for Google Free Listings in your feed
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December 4, 2024
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The product attributes you need for Google Free Listings in your feed

To optimize your listings on Google, including the right product attributes is crucial. Make sure to fill in all the essential data in your feed.

Are you unsure what to include in your product feed to boost your visibility in the key free listings in Google Shopping?

Google have outlines the key attributes you need and should consider including in your feed. We added some considerations and examples for each.

Attribute

Additional Details

Example/Consideration

Id [id]

Required: For all products.

Unique identifier for each product, such as "12345".

Title [title]

Required: For all products.

Use clear and descriptive titles like "Men's Blue Running Shoes".

Link [link]

Required: For all products.

Direct URL to the product page, e.g., "https://www.example.com/product/12345".

Image Link [image_link]

Required: For all products. Ensure that the image is large enough and doesn’t contain promotional content to avoid disapproval.

Use high-quality images, such as "".

Price [price]

Required: For all products. If you include specific prices for the price attribute, any price drops based on the running historical average of your product’s pricing may appear in your listings.

Display prices like "$29.99". Consider including taxes if applicable.

Description [description]

Required: For all products.

Provide detailed descriptions, e.g., "Lightweight running shoes with breathable mesh".

Availability [availability]

Required: For all products.

Indicate stock status, such as "in stock" or "out of stock".

Condition [condition]

Required: For each used or refurbished product.

Specify conditions like "new", "used", or "refurbished".

Brand [brand]

Required: For each product with a clearly associated brand or manufacturer.

Include recognized brand names, e.g., "Nike".

GTIN [gtin]

Required: For all products with a GTIN assigned by the manufacturer. Match your product information with the most relevant queries.

Use GTINs like "0123456789123".

MPN [mpn]

Required: For all products without a GTIN. Match your product information with the most relevant queries.

Manufacturer Part Number, e.g., "MPN12345".

Multipack [multipack]

Required: If your product is a multipack. Indicate if your product consists of multiple, identical products grouped as one product (“10 pairs of white cotton socks”).

Specify the number of items, such as "10".

Bundle [is_bundle]

Required: If your product is a bundle.

Indicate if the product is a bundle, e.g., "1".

Color [color]

Required: For Apparel & Accessories. Submit the primary color of your product. If your product has variations by color, use the Item group ID [item_group_id] attribute to submit each of your variants by color.

Specify colors like "Red". Consider using standard color names.

Size [size]

Required: For Apparel & Accessories. Specify the standardized size of your product. If your product has variations by size, use the Item group ID [item_group_id] attribute to submit each of your variants by size.

Use sizes like "Medium".

Age Group [age_group]

Required: For Apparel & Accessories. Indicate which demographic your product is designed for. This attribute is used in combination with the gender [gender] attribute to help ensure customers view the correct size information.

Specify age groups like "Adult".

Gender [gender]

Required: For Apparel & Accessories. Specify which gender your product is designed for, or submit “unisex” if no gender is specified.

Indicate gender such as "Unisex".

Item Group ID [item_group_id]

Required: For product variants. Use this attribute to group product variants together in your data.

Group ID for variants, e.g., "12345-group".

Shipping [shipping]

Required: For overriding your account shipping settings in Merchant Center. Learn how to manage your shipping settings.

Specify shipping details, such as "Free shipping".

Tax [tax]

Required: For overriding your account tax settings in Merchant Center.

Indicate tax settings, e.g., "Tax included".

Pattern [pattern]

Recommended (for Apparel & Accessories): Use this to describe the pattern or graphic print on your product. If your product has variations by pattern, use the Item group ID attribute to submit each of your variants by pattern.

Describe patterns like "Striped".

Material [material]

Recommended (for Apparel & Accessories): Indicate the primary materials used in your product, as customers often search for products by material (for example, “leather jackets”).

Specify materials such as "Cotton".

Additional Image Link [additional_image_link]

Recommended: Provide up to 10 additional images per product to help customers see different views of your product, in addition to the required image link [image_link] attribute.

Include URLs for extra images, e.g., "".

Size Type [size_type]

Recommended (for Apparel & Accessories): Further specify the standardized size of your product in addition to size [size].

Specify size types like "Regular".

Size System [size_system]

Recommended (for Apparel & Accessories): Further specify the standardized size of your product in addition to size [size].

Indicate size systems such as "US".

Link in Google Search Index [canonical_link]

Recommended for all products: Help Google match your product data with user queries by associating your products with the correct URL in Google’s Search index.

Provide canonical URLs, e.g., "https://www.example.com/product/12345".

Frequent Asked Questions

Understanding the essential product attributes for Google Free Listings can significantly enhance your product visibility and reach. Here are some frequently asked questions to guide you through the process.

What are Google Free Listings?

Google Free Listings allow businesses to display their products on Google Shopping at no additional cost, increasing visibility to a broad audience.

Why are product attributes important for Google Free Listings?

Product attributes provide detailed information about your products, helping Google match them with relevant user queries and improving the chances of appearing in search results.

Which product attributes are required for all products?

Attributes such as Id, Title, Link, Image Link, Price, Description, and Availability are mandatory for all products to ensure they are accurately represented in listings.

Are there specific attributes for Apparel & Accessories?

Yes, attributes like Color, Size, Age Group, and Gender are required for Apparel & Accessories to provide precise information about the product variations.

How do GTIN and MPN attributes differ?

GTIN is required for products with a manufacturer-assigned Global Trade Item Number, while MPN is necessary for products without a GTIN, ensuring accurate product identification.

Can additional images be included in the product feed?

Yes, the Additional Image Link attribute allows up to 10 extra images per product, offering customers multiple views and enhancing their shopping experience.

The product attributes you need for Google Free Listings in your feed

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