Google Product Feed Examples: Tips and Best Practices

Explore the use of the google product feed examples designed in XML which highlight product details for web listings. Plus, explore frequently asked questions here.

Alexander Christensen

Content Editor

Are you aiming to create a clear Google product feed example? Discover two samples that illustrate outdoor product details in a structured XML format.

If you're preparing to generate a product feed for Google Merchant Center, you might be interested in incorporating dynamic remarketing strategies and seeking a concrete example of what a Google promotions feed looks like.

Here, we've compiled two examples of such feeds.

These samples adhere to Google's required attributes, including price, product identifiers, product information, (and a few optional ones) for Shopping ads and Google free listings.

For further reference, you can also view Google's own example here: https://developers.google.com/product-review-feeds/sample.

Keep in mind that this feed uses the RSS/XML format, which is commonly submitted to Merchant Center.

Example from an Online Outdoor Store

Below is an example of a simple XML primary feed containing five outdoor products, categorized under the outdoor product category.

<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">
  <channel>
    <title>Outdoor Journey Store</title>
    <link>https://www.adventuregearpro.com</link>
    <description>Gear and apparel for camping, hiking, and backpacking</description>

    <item>
      <g:id>TL-1001</g:id>
      <g:structured_title>
        <g:digital_source_type>trained_algorithmic_media</g:digital_source_type>
        <g:content>"Rest Under the Stars: AI-Enhanced TranquilLight Sleeping Bag (Regular)"</g:content>
      </g:structured_title>
      <g:structured_description>
        <g:digital_source_type>trained_algorithmic_media</g:digital_source_type>
        <g:content>"Stay warm on cool nights with the AI-Enhanced TranquilLight Sleeping Bag. Designed to retain heat while remaining breathable, it ensures restful sleep for backpackers and car campers alike."</g:content>
      </g:structured_description>
      <g:link>https://www.adventuregearpro.com/tranquillight-sleeping-bag</g:link>
      <g:image_link>https://www.adventuregearpro.com/images/tranquillight_sleeping_bag.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>99.99 USD</g:price>
      <g:brand>TranquilLight</g:brand>
      <g:color>Red/Grey</g:color>
      <g:condition>new</g:condition>
      <g:shipping>
        <g:country>US</g:country>
        <g:service>Standard</g:service>
        <g:price>7.50 USD</g:price>
        <g:min_transit_time>3</g:min_transit_time>
        <g:max_transit_time>5</g:max_transit_time>
      </g:shipping>
      <g:shipping_weight>2.0 lb</g:shipping_weight>
    </item>

    <item>
      <g:id>RR-2002</g:id>
      <g:title>RangeRider Hiking Boots</g:title>
      <g:description>Durable boots designed for traction and stability on rugged trails. Leather and mesh construction to keep feet protected and comfortable through any terrain.</g:description>
      <g:link>https://www.adventuregearpro.com/rangerider-hiking-boots</g:link>
      <g:image_link>https://www.adventuregearpro.com/images/rangerider_hiking_boots.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>129.95 USD</g:price>
      <g:brand>RangeRider</g:brand>
      <g:color>Brown</g:color>
      <g:size>10</g:size>
      <g:gender>male</g:gender>
      <g:condition>new</g:condition>
      <g:shipping_label>OvernightEligible</g:shipping_label>
      <g:custom_label_0>Backpacking</g:custom_label_0>
    </item>

    <item>
      <g:id>AF-3003</g:id>
      <g:title>AquaFlow Hydration Pack</g:title>
      <g:description>Lightweight 2-liter hydration backpack with breathable shoulder straps. Perfect for trail running, mountain biking, or day hikes.</g:description>
      <g:link>https://www.adventuregearpro.com/aquaflow-hydration-pack</g:link>
      <g:image_link>https://www.adventuregearpro.com/images/aquaflow_hydration_pack.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>45.00 USD</g:price>
      <g:brand>AquaFlow</g:brand>
      <g:color>Blue</g:color>
      <g:condition>new</g:condition>
      <g:product_detail>
        <g:section_name>Reservoir</g:section_name>
        <g:attribute_name>Capacity</g:attribute_name>
        <g:attribute_value>2 liters</g:attribute_value>
      </g:product_detail>
      <g:product_detail>
        <g:section_name>Material</g:section_name>
        <g:attribute_name>Fabric</g:attribute_name>
        <g:attribute_value>Ripstop nylon</g:attribute_value>
      </g:product_detail>
    </item>

    <item>
      <g:id>SM-4004</g:id>
      <g:title>SummitMaster Cookware Set</g:title>
      <g:description>Compact cookware kit with a non-stick pot, pan, kettle, and foldable utensils. Stacks together for easy packing, ensuring a quick meal after a long day on the trail.</g:description>
      <g:link>https://www.adventuregearpro.com/summitmaster-cookware</g:link>
      <g:image_link>https://www.adventuregearpro.com/images/summitmaster_cookware.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>39.99 USD</g:price>
      <g:brand>SummitMaster</g:brand>
      <g:color>Grey</g:color>
      <g:condition>new</g:condition>
      <g:cost_of_goods_sold>22.00 USD</g:cost_of_goods_sold>
    </item>

    <item>
      <g:id>CE-5005</g:id>
      <g:title>CampEasy Folding Chair</g:title>
      <g:description>Sturdy, portable folding chair with a built-in cup holder and carrying strap. Ideal for relaxing around the campsite or cheering at outdoor events.</g:description>
      <g:link>https://www.adventuregearpro.com/campeasy-folding-chair</g:link>
      <g:image_link>https://www.adventuregearpro.com/images/campeasy_folding_chair.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>24.50 USD</g:price>
      <g:brand>CampEasy</g:brand>
      <g:color>Green</g:color>
      <g:condition>new</g:condition>
      <g:product_highlight>Lightweight frame built for quick setup</g:product_highlight>
      <g:product_highlight>Durable fabric supports up to 300 lbs</g:product_highlight>
    </item>

  </channel>
</rss>

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Example from a Running Shoe Webshop

Below is an example of a simple XML product feed containing five running shoes, a perfect illustration of how product feeds should be structured.

<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">
  <channel>
    <title>Runners Choice Store</title>
    <link>https://www.realrunpro.com</link>
    <description>Premium running shoes for athletes of all levels</description>

    <item>
      <g:id>VB-101</g:id>
      <g:structured_title>
        <g:digital_source_type>trained_algorithmic_media</g:digital_source_type>
        <g:content>"Stride with Power: AI-Inspired Velocity Boost Men’s Running Shoes (Size 10)"</g:content>
      </g:structured_title>
      <g:structured_description>
        <g:digital_source_type>trained_algorithmic_media</g:digital_source_type>
        <g:content>"Experience the perfect fusion of speed and comfort with the AI-Inspired Velocity Boost. Engineered for responsive cushioning and energizing rebound, these men’s running shoes help you tackle every mile with ease."</g:content>
      </g:structured_description>
      <g:link>https://www.realrunpro.com/velocity-boost-men</g:link>
      <g:image_link>https://www.realrunpro.com/images/velocity_boost.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>119.99 USD</g:price>
      <g:brand>SpeedPro</g:brand>
      <g:color>Black/White</g:color>
      <g:size>10</g:size>
      <g:gender>male</g:gender>
      <g:condition>new</g:condition>
      <g:shipping>
        <g:country>US</g:country>
        <g:service>Standard</g:service>
        <g:price>5.99 USD</g:price>
        <g:min_transit_time>2</g:min_transit_time>
        <g:max_transit_time>5</g:max_transit_time>
      </g:shipping>
      <g:shipping_weight>1.5 lb</g:shipping_weight>
    </item>

    <item>
      <g:id>CR-202</g:id>
      <g:title>CloudRunner Women’s Lightweight Running Shoes</g:title>
      <g:description>Breathable, responsive running shoes designed for women seeking a cloud-like ride. The upper mesh keeps feet cool, while the foam midsole delivers superior cushioning.</g:description>
      <g:link>https://www.realrunpro.com/cloudrunner-women</g:link>
      <g:image_link>https://www.realrunpro.com/images/cloudrunner.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>99.00 USD</g:price>
      <g:brand>CloudRunner</g:brand>
      <g:color>Mint Green</g:color>
      <g:size>8</g:size>
      <g:gender>female</g:gender>
      <g:condition>new</g:condition>
      <g:shipping_label>ExpressEligible</g:shipping_label>
      <g:custom_label_0>Performance</g:custom_label_0>
    </item>

    <item>
      <g:id>TM-303</g:id>
      <g:title>TrailMaster Unisex Rugged Trail Runners</g:title>
      <g:description>Conquer off-road paths with TrailMaster’s rugged traction design. Suitable for all genders, the reinforced upper and outsole grip let you run trails with confidence.</g:description>
      <g:link>https://www.realrunpro.com/trailmaster-unisex</g:link>
      <g:image_link>https://www.realrunpro.com/images/trailmaster.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>110.00 USD</g:price>
      <g:brand>TrailMaster</g:brand>
      <g:color>Gray/Red</g:color>
      <g:size>9</g:size>
      <g:gender>unisex</g:gender>
      <g:condition>new</g:condition>
      <g:product_detail>
        <g:section_name>Outsole</g:section_name>
        <g:attribute_name>Material</g:attribute_name>
        <g:attribute_value>High-grip rubber with deep lugs</g:attribute_value>
      </g:product_detail>
      <g:product_detail>
        <g:section_name>Upper</g:section_name>
        <g:attribute_name>Material</g:attribute_name>
        <g:attribute_value>Water-resistant synthetic mesh</g:attribute_value>
      </g:product_detail>
    </item>

    <item>
      <g:id>ES-404</g:id>
      <g:title>EcoStride Kids’ Running Shoe</g:title>
      <g:description>Designed with eco-friendly materials, these shoes are lightweight and supportive for active kids. Durable sole for playground fun and daily jogs.</g:description>
      <g:link>https://www.realrunpro.com/ecostride-kids</g:link>
      <g:image_link>https://www.realrunpro.com/images/ecostride_kids.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>59.99 USD</g:price>
      <g:brand>EcoStride</g:brand>
      <g:color>Blue/Yellow</g:color>
      <g:size>1</g:size>
      <g:gender>unisex</g:gender>
      <g:condition>new</g:condition>
      <g:cost_of_goods_sold>25.00 USD</g:cost_of_goods_sold>
    </item>

    <item>
      <g:id>MX-505</g:id>
      <g:title>MarathonX Men’s Racing Flats</g:title>
      <g:description>Ultra-lightweight flats built for speed on race day. The low-profile midsole provides a close-to-ground feel, maximizing your performance from 5K to marathon.</g:description>
      <g:link>https://www.realrunpro.com/marathonx-men</g:link>
      <g:image_link>https://www.realrunpro.com/images/marathonx.jpg</g:image_link>
      <g:availability>in_stock</g:availability>
      <g:price>129.50 USD</g:price>
      <g:brand>MarathonX</g:brand>
      <g:color>Neon Orange</g:color>
      <g:size>10</g:size>
      <g:gender>male</g:gender>
      <g:condition>new</g:condition>
      <g:product_highlight>Featherweight design that reduces fatigue over long distances</g:product_highlight>
      <g:product_highlight>Enhanced forefoot traction for explosive take-offs</g:product_highlight>
    </item>

  </channel>
</rss>

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Frequently Asked Questions about Google Product Feed Examples

Here are some of the most common questions you might have regarding these examples, including how to integrate local inventory ads.

What is a Google product feed?

A Google primary feed is a file that lists products and their attributes with product information, formatted to comply with Google Merchant Center requirements. This enables your products to appear in Google Shopping ads, free listings, local inventory ads, and the google promotions feed.

Why is the RSS/XML format used for Google product feeds?

The RSS/XML format is widely used for Google product feeds because it is structured, machine-readable, and compatible with Google Merchant Center, ensuring seamless integration and data processing.

What are the required attributes in a Google product feed?

Required attributes in Google product feeds include product identifiers, such as product ID, title, description, product category, link, image link, availability, price, brand, and condition, among others, to provide comprehensive product information for Google Shopping.

Can I include optional attributes in my product feed?

Yes, you can include optional attributes such as color, size, gender, shipping details, and custom labels to enhance your product listings and improve search relevance and targeting.

How do I ensure my product feed is optimized for Google Shopping?

To optimize your product feeds for Google Shopping and enable dynamic remarketing, ensure all required attributes are accurately filled, use high-quality images, include relevant keywords in titles and descriptions, and regularly update your feed to reflect current inventory and pricing.